Demonstrate incredible entrepreneurial spirit and "fall in love with the problem, not the solution."
In the fall term of first year, BBA students work in teams to generate ideas for a new venture. Then, in the winter term, they develop a business plan and present it to their peers. Scholarships are awarded to the winning team, as judged by a panel of entrepreneurs and external business community members.
Some past venture ideas include:
Read about our past BDO New Venture case competitions:
“You engaged with this project, you took it to another level, you challenged yourselves – that’s why we put this together. Your teamwork skills and your presentation skills are the things that are going to carry you in your academic career and beyond.”
The Lazaridis School’s Business Technology Management (BTM) program is a specialized kind of business education. We believe that being immersed in the world of technology is key in preparing our future leaders for success in companies where understanding technology is a competitive advantage.
Faculty-led case-based learning and skills development workshops are designed to enhance students’ academic program, develop critical thinking skills, and build confidence in formulating and presenting solutions to complex problems facing real-world organizations.
Students test their learning by participating in a 24-hour case competition in the winter and a four-hour case competition in the spring.
MetOcean Telematics is a leading global provider of innovative full-spectrum telemtry products and solutions for environmental, marine, defence and security clients.
The challenge was for students to understand the company's path towards doubling its revenue and to recommend innovative solutions to improve efficiency and agility in their operations in the aftermath of the COVID-19 pandemic.
The teams were to find solutions and make recommendations on how the Vancouver International Airport can recover after the airline industry collapse during the COVID-19 pandemic.
Read stories of students in the BTM program and how they prepare for meaningful participation early in their career through case@BTM:
“An amazing, challenging experience. In the case competition, talking with my team members under pressure and sharing our ideas with the judges helped me advance my communication skills.”
Be a part of a tradition that faces challenges with innovation.
The Integrated Case Exercise (ICE) takes place in the third year of the BBA program. A real business presents a problem it is trying to solve, and students must apply what they have learned in all of their classes for each functional area – from Finance to Marketing, Operations to Accounting.
Throughout the week, teams prepare their proposed solution to a business problem and present it with their group members.
Symcor provides client-centric business solutions to enable secure data exchanges and support businesses' digital transformations. The company has expertise in payment processing, customer communications and fraud analytics.
The Symcor case required studies to evaluate and recommend opportunities to use Symcor's producst and expertise to enhance operations and streamline information flow in new industries, both in Canada and internationally.
RWI is a proudly Canadian, women-led, Certified Aboriginal Business based in Edmonton, Alberta. They enable their clients to tackle complex and critical issues by using 3D synthetic models where they provide different scenarios, calculating impacts and outcomes for decision-making.
The RWI Synthetics case asked students to find ways for the company to grow to $10 million in revenue in the next three years while continuing to attract new talent and preserving its entrepreneurial culture.
Read stories of past ICE Week Competitions to learn about one of the most anticipated and memorable experiences of the Business Administration programs:
“It’s a credit to the creativity and ingenuity of the finalists that all their ideas will continue to be explored by the Chamber. Several of which we’re very excited to see come to fruition in support of the ongoing development of our region’s business community.”
Develop creative solutions to a real problem faced by a real company to hone critical problem-solving and communication skills.
In the very first semester, students work in groups to answer a strategic business question posted by a real company. Students study the situation and develop a detailed recommendation and implementation plan.
A panel of industry experts evaluates the proposals and awards cash prizes to the top six teams.
Wealthsimple is one of Canada's leading financial technology companies. The challenge for the Wealthsimple case was to look at how fintech companies can leverage technology to better address Generation Z's (Gen-Z) needs using their various products and services.
Team BU Consulting suggested gamification to encourage Gen-Z to engage with Wealthsimple products. They outlined how the gaming aspect would be complemented with lessons and learning apps for customers to expand their knowledge of financial concepts.
Read past competition stories:
"As a first-year BBA student currently enrolled in BU111, this was a critical learning experience in my academic career. The course allowed me to develop skills and make connections that I would not have had made."